The Brief Is Not a Job Description
Job descriptions are written to attract applicants. Briefs are written to direct a search. A job description says "we're looking for a strategic leader with 10+ years of experience." A brief says "we need someone who has scaled a SaaS sales team from 8 to 30 reps between $8M and $35M ARR, in a product-led motion where outbound is 40% of pipeline, in the last 4 years." The brief is specific. The job description is general.
Executive Search Brief: Complete Template
Section 1: Company Context (1 page)
- Company name, stage, ARR or revenue, and headcount
- What the company does (2–3 sentences, plain language — no jargon)
- Funding stage and investors (if relevant to candidate context)
- Growth trajectory: where are you now and where are you in 18 months?
- Team context: what does the executive's team look like today?
Section 2: Why This Role, Why Now
- What triggered this search? (growth, departure, new function, board directive)
- What has been tried so far? (previous hire, internal candidate considered)
- What happens if this hire is not made in the next 90 days?
Section 3: Role Scope and Authority
- Reporting structure: who does this person report to?
- Direct reports: who does this person manage from day 1?
- Budget ownership: what budget is this person responsible for?
- Decision authority: what decisions does this person make independently?
- What decisions require CEO or board alignment?
- What does the CEO stop doing when this person joins?
Section 4: Success Definition
| Time Horizon | What Success Looks Like | How It Will Be Measured |
|---|---|---|
| 30 days | [specific outcome] | [specific metric or observation] |
| 90 days | [specific outcome] | [specific metric or observation] |
| 12 months | [specific outcome] | [specific metric or observation] |
Section 5: Ideal Candidate Profile
- Required: Specific experience that is non-negotiable (stage, function, outcome)
- Preferred: Experience that would accelerate time-to-impact but isn't essential
- Disqualifying: Backgrounds, experience profiles, or behaviors that are automatic outs
- Operating style: How this person needs to work to succeed in this specific environment
Section 6: Compensation Structure
- Base salary range (floor and ceiling)
- Bonus or variable comp: structure, target, mechanics
- Equity: percentage range, type (options vs. RSUs), vesting schedule
- Sign-on: is it available and under what circumstances?
- Benefits: any non-standard benefits relevant to senior hires
Section 7: Interview Process and Timeline
- Interview stages: who interviews the candidate at each stage?
- Decision-makers: who has a "no" vote? Who has an advisory voice only?
- Reference check process: who runs it, what does it cover?
- Target start date: what date do you need this person in seat?
- CEO availability commitment: how many hours/week during the search?
The Brief Sign-Off Protocol
Every person who has a "no" vote on the final candidate must sign the brief before outreach begins. If two decision-makers have different views of the role, those differences must be resolved in the brief — not discovered during a shortlist review. A brief with 3 signatories produces 3× better shortlist approval rates than a brief written by HR and approved by no one.
Brief Red Flags That Predict a Failed Search
- "10+ years of experience" — not a meaningful filter; replace with a specific outcome
- "Strategic and operational" — every leader claims both; define which is primary
- No defined success metric at 90 days — you'll evaluate the shortlist against nothing
- Compensation range not included — search firm will overshoot or undershoot
- No disqualifying criteria — every candidate looks passable; you can't make decisions
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