How to Use This Data
Compensation benchmarks for executive roles are directional, not prescriptive. The ranges below reflect market data from retained searches across US-based technology, SaaS, fintech, and high-growth companies at Series A through Series C. They are not survey averages — they are ranges drawn from actual searches closed in the 12 months prior to publication.
Two important caveats. First, total compensation for executive roles is not just cash plus equity — it includes vesting schedules, acceleration provisions, role scope, board access, and operating budget authority. Two candidates accepting the same base salary are often accepting fundamentally different deals. Second, above-market cash does not guarantee the best candidate. The profiles who command premium packages because of a verifiable track record are worth paying. The ones commanding premium because of title inflation are not. Know the difference before you make the offer.
VP-Level Compensation by Role (Series B, 50–200 Employees)
| Role | Base Salary | Total Cash (incl. bonus) | Typical Equity |
|---|---|---|---|
| VP of Sales | $180K–$250K | $280K–$420K | 0.3%–0.75% |
| VP of Marketing | $170K–$230K | $200K–$290K | 0.25%–0.6% |
| VP of Engineering | $200K–$290K | $220K–$330K | 0.3%–0.8% |
| VP of Product | $185K–$260K | $210K–$300K | 0.25%–0.65% |
| VP of People | $175K–$240K | $210K–$300K | 0.25%–0.6% |
| VP of Customer Success | $170K–$230K | $210K–$300K | 0.2%–0.5% |
C-Suite Compensation by Role (Series B–C, 50–300 Employees)
| Role | Base Salary | Total Cash (incl. bonus) | Typical Equity |
|---|---|---|---|
| CEO (external hire) | $250K–$400K | $300K–$550K | 1.5%–5.0% |
| CFO | $200K–$300K | $280K–$400K | 0.3%–0.75% |
| COO | $200K–$280K | $250K–$380K | 0.4%–1.0% |
| CTO | $220K–$320K | $250K–$380K | 0.5%–1.5% |
| CMO | $200K–$280K | $240K–$360K | 0.3%–0.8% |
| CRO | $220K–$320K | $350K–$550K | 0.4%–1.0% |
What the Benchmarks Don't Tell You
Benchmark data captures what companies paid. It does not capture what they missed paying — and what that cost them. Here are the three compensation decisions that most often cause searches to fail at the final stage:
Equity at the wrong vesting structure: Many companies offer standard 4-year / 1-year cliff arrangements without considering acceleration provisions. Top executive candidates who have left money on the table before will negotiate hard for double-trigger acceleration and will walk away from offers that do not address this risk. If you cannot offer equity acceleration, you need to be competitive on base to compensate.
Variable compensation without clarity on OTE: VP of Sales and CRO candidates evaluate offers on OTE (on-target earnings), not base. If your OTE calculation is based on an unproven quota or a territory that has not been built yet, the best candidates will discount it heavily. Come to the offer conversation with honest OTE modeling, not aspirational quota.
Underestimating relocation premium: For roles requiring physical presence, relocation expectations add 10–20% to effective first-year cost for candidates relocating from high cost-of-living markets. Factor this into budget before you open the search, not after you have identified the right candidate.
Series A Compensation: A Different Calculus
At Series A (15–60 employees), executive compensation skews toward equity over cash. Typical base salary for VP-level hires runs $160K–$230K, with equity grants of 0.5%–1.5% reflecting the higher risk premium. The candidates most likely to join at this stage are motivated by upside and mission — not cash equivalence to their current role. Trying to win on base salary at Series A against later-stage companies is a losing strategy. Win on equity, scope, and story.
"41 days. A $275K search. Two firms failed in 60+ days. That's not luck — that's a different system."
— Majhi Group case study. Read the full case study →