Why VP of Sales Searches Fail
The VP of Sales is the highest-turnover executive role. The most common reason a VP of Sales hire fails is not candidate quality — it is a mismatch between what the company actually needs at its current stage and what the hiring brief describes. A VP of Sales who excelled at a company with $50M ARR and a mature sales team is often the wrong hire for a company building its sales function from the ground up. The profile is different. The role is different. The search should treat them as different.
Majhi Group places VP of Sales leaders at high-growth companies from Series A through Series C. Every search begins with a structured assessment of the company's sales motion, team size, market, and stage — so the candidate profile reflects the role as it actually exists, not as it will exist in 18 months.
The VP of Sales Profile Matrix
VP of Sales Profile by Stage
What We Assess in VP of Sales Candidates
Sales motion fit
Enterprise, SMB, PLG-assisted, product-led — the VP of Sales who excels in one motion often struggles in another. The assessment profiles the candidate's actual motion experience, not just deal size and quota attainment.
Team-building vs. team-managing track record
The most important distinction in VP of Sales hiring: has this person built a sales team from scratch, or have they managed one that was already built? Building requires different skills, different patience, and different operational approach — and many candidates have done only one.
Forecast accuracy and pipeline discipline
VP of Sales candidates who cannot produce accurate forecasts create board-level problems within 90 days of joining. Reference checks on forecast accuracy are a standard part of every Majhi Group VP of Sales assessment.
CEO working relationship
The VP of Sales-CEO dynamic is the relationship that most often breaks down. The assessment includes an explicit exploration of how the candidate has navigated this relationship in previous roles — and what conditions make it work for them.
"The VP of Sales hire is the bet-the-company moment at Series B. A wrong hire sets the function back 12 months — minimum. The search process has to be as rigorous as the stakes require."
Majhi Group VP of Sales Track Record
Majhi Group closes VP of Sales searches in 30–45 days with a 90%+ offer acceptance rate. The 90-day replacement guarantee reflects our confidence in the assessment process — and the degree to which candidates and companies are genuinely aligned before the offer is extended.