Why VP of Marketing Searches Go Wrong
The VP of Marketing is one of the most misspecified roles in the executive search market. The title covers an enormous range of profiles: brand builders, demand generation leaders, product marketers, community architects, content strategists, and analytics-driven pipeline owners. A company that needs a demand generation engine often hires a brand builder — and discovers the mismatch 12 months later when pipeline is thin and the CEO doesn't know why.
Majhi Group places VP of Marketing leaders at high-growth companies. Every search begins with an explicit conversation about the company's go-to-market motion, the marketing function's current state, and what marketing leadership actually needs to produce — so the candidate profile is built around that outcome, not around the job title.
VP of Marketing Profile Matrix
VP of Marketing Profile by Motion
Assessment Dimensions for VP of Marketing
Pipeline ownership vs. brand ownership
The most important question for a VP of Marketing assessment: does this person have a genuine track record of owning pipeline contribution — not just brand awareness? Candidates who have led brand-dominant functions often cannot make the transition to pipeline-first organisations.
Data orientation and analytics capability
Modern VP of Marketing candidates must be comfortable with attribution models, funnel analytics, and performance data. Candidates who rely on qualitative assessment of marketing performance and cannot connect marketing activity to pipeline are a risk for data-driven organisations.
Cross-functional relationship with Sales
The VP of Marketing who cannot build a productive working relationship with the VP of Sales creates structural dysfunction. Assessment includes explicit exploration of how candidates have managed this relationship — including how they handle disagreements on pipeline quality and lead definitions.
Team-building capability at stage
A VP of Marketing who has managed a 20-person team may not know how to build a 3-person team — or may find the transition back to individual contribution demoralising. Stage-fit in marketing leadership is as important as it is in sales leadership.
"The VP of Marketing hire that produces a beautiful brand rebrand and no pipeline increase is the most common expensive mistake in early-stage marketing leadership. The search brief has to define marketing success in pipeline terms — not brand terms — before the search begins."
Majhi Group VP of Marketing Track Record
Majhi Group closes VP of Marketing searches in 30–45 days. The 90%+ offer acceptance rate reflects genuine alignment between candidate and company before any offer is extended. The 90-day replacement guarantee is in writing.